#Sending bulk email for free#

One email likely won't yield a big surge in new business However, if you strategically send your email with a coupon to 5,000 people (which requires almost no extra effort apart from acquiring the leads), on the morning of your busiest shopping dayвЂ¦ you are likely going to see a lot more success with that. If you send out an email with a coupon to 1,000 people on a random Tuesday, maybe 150 of them will open it, and of those 150, a fraction will result in new business. Ultimately, you need both components (strategy and numbers) for a successful campaign. It is definitely very possible to run email campaigns strategically, so that you can minimize the amount of people deleting your email before it even gets read. there is strength in numbers, and even more strength when strategy is involved. If someone isn't even going to read your email before they delete it, what's the point of putting the effort into it? Well. But, as Confucius never once said: 'Knowing the drawbacks up front will only help you later.' Your email might not get opened Mind you that despite the negatives, you still have the advantages listed above, so taking these negatives into consideration should not deter you from utilizing the tools available. For all of the good that they can do, there are a fair share of hurdles and stumbling blocks you need to beware of. Of course, mass email campaigns are not all sunshine and roses. You can automatically track how many people your email was sent to, how many actually opened it, what buttons or links they clicked on, how much time they spent looking at the message, and more!ДЄll of this data, over time, allows you to identify trends with your customers, and to establish a strategy that will help ensure that your mass email attempts only get more effective over time. With bulk email, you have greater insights into what is happening without that extra effort of going back to measure.

To measure the effectiveness of that advertisement, you might need to set up a campaign-specific phone number or ask people how they found you when they do get in touch. When you send out printed direct mail, or put an ad in the paper, it becomes difficult to really know how many people actually saw your promotional piece. We all experience this at some point - but as with all great power, it also requires great responsibility. Why not drop whatever you're doing, and check me out?' Resistance is futile. but it persists: 'Hey there, looks like you have an email. We've all been there, sitting peacefully, when suddenly we hear our phone buzz in our pocket. With the advent of smartphones that enable people to check their email from anywhere, mass mail has given marketers a great power: direct access to their customers' pockets. Dollar for dollar you will be hard-pressed to find a means of reaching your customers for less time, money or effort than you can with an e-blast. If you've ever sent printed direct mail, placed an ad in a publication, or done any traditional advertising, then you know how expensive it can be. From a value standpoint, that is tough to beat.

#Sending bulk email for free#

One of the core advantages to using bulk email is that you can get your message out to a large group in a short amount of time, for free (or very inexpensively). These are the reasons why you should consider implementing a mass email strategy for your business. We'll kick things off by talking about the pro's to sending mass emails. So letвЂ™s dissect the ins and outs of bulk email together, so you can begin using it in the most efficient way possible and ultimately grow your business with it. You also need to recognize the benefits and challenges that come along with sending mass mail. To create a successful email campaign, you'll need a solid strategy and some well-designed templates. However, we also know that mass emails aren't automatically successful.

In fact, that's why we haveВ our own bulk email service called Mass Mail that clients can run through their websites on our content management system, SiteWrench.

Here at Speak, we know from experience that bulk emails can have great impact for many businesses. Yet, despite what your clogged inbox may tell you, email marketing isВ still a highly underutilized marketing tool. Anyone who has an email address probably knows how popular mass emails and newsletters have become.